I’m Abala Tom, a Search Engine Optimization (SEO) Manager with 6+ years’ experience helping brands grow their organic traffic, keyword rankings, and conversions. From technical audits to content strategy and link building, I deliver measurable results aligned with real business goals.
Ambitious brands in Kenya and beyond trust me to improve their search visibility, convert traffic into leads, and turn organic strategies into measurable business growth.
With 6+ years of experience, I help startups and growing brands rank higher in search results, attract qualified leads, and grow revenue. My work blends technical SEO, local search optimization, content strategy, and analytics — all focused on sustainable growth.
Whether it’s building a search-first strategy from scratch, optimizing existing campaigns, or mentoring teams, I combine strategic insight with hands-on execution to deliver results. No guesswork — just clear, measurable outcomes.
I’m also the founder of Tabala Digital Solutions, a boutique agency helping brands compete globally. On HireAbala, I offer SEO consulting, freelance execution, and strategic management. I’m currently open to SEO Manager roles (full-time or contract) where I can own the roadmap, drive cross-functional SEO strategy, and deliver measurable growth.
SEO works best with the right strategy in place. Let’s build yours — together.
Let’s Talk SEOHands-on expertise in technical SEO, local search, content strategy, and performance analytics — built to scale organic visibility and results.
Strong command of HTML, CSS, and JavaScript and their impact on SEO.
Tools: Google Search Console, GA4, Screaming Frog, Ahrefs.
Expert in Core Web Vitals, site speed, schema markup, crawl/indexation, XML sitemaps, and canonicalization.
Expert in keyword research, clustering, metadata, and internal linking.
Skilled at content audits, semantic optimization, and aligning SEO with UX.
Optimizes for search intent, featured snippets, and rankings in competitive markets.
Executes white-hat link building, digital PR, and brand authority growth.
Skilled in outreach, link reclamation, and toxic link disavowal.
Experience managing international outreach campaigns.
Tools: GA4, Looker Studio, SEMrush, Moz.
Transforms search data into actionable insights that drive traffic, conversions, and revenue.
Collaborates with content and design teams to deliver SEO-aligned, user-centric content.
Skilled in intent mapping, featured snippet targeting, and content structure.
Tools: Google Business Profile, Maps, BrightLocal.
Expert in GBP optimization, local citations, and review strategy.
Helps local businesses rank in “near me” and geo-targeted searches.
Ready to see these skills in action?
A structured framework that ties execution directly to growth KPIs.
Each phase builds momentum and aligns directly with business KPIs.
Full SEO audit to identify crawl, indexation, and content opportunities.
KPI: Establish SEO health baseline
Translate findings into prioritized actions and roadmap milestones.
KPI: Measurable ranking targets
Implement technical fixes, optimize content, and build authority links.
KPI: Organic traffic & domain growth
Custom GA4 dashboards & leadership-friendly reports.
KPI: Rankings, conversions, revenue impact
Embed SEO into product & marketing teams for long-term growth.
KPI: Sustained ROI & SEO maturity
Proven SEO strategies that connect visibility to business growth.
Problem: Declining organic visibility in a competitive niche.
Approach: Comprehensive site audit, technical SEO fixes, content clustering, and backlink outreach.
Result: +703% organic traffic in 6 months.
Problem: Weak local search visibility and low engagement on Maps.
Approach: Optimized Google Business Profile, improved NAP consistency, and citation building.
Result: +50% increase in Google Maps actions within 90 days.
Problem: Plateauing ROI from organic and paid campaigns run separately.
Approach: Integrated SEO + PPC strategy, keyword alignment, and content-retargeting synergy.
Result: +40% ROI lift from combined SEO + Paid strategy alignment.
A proven blend of technical expertise, creative strategy, and leadership that delivers measurable SEO growth.
Balanced SEO approach.
Combines analytics, technical fixes, and storytelling to maximize visibility + engagement.
Traffic + conversions delivered.
Consistent record of scaling organic performance across industries and niches.
Agency, in-house, and freelance roles.
Deep hands-on expertise across multiple SEO environments and client types.
Not just execution.
I coach teams, mentor juniors, and embed SEO into company culture.
Clear KPIs, proactive mindset.
Transparent reporting, aligned with leadership goals, and easy to work with.
Cross-border expertise.
Experience helping local SMEs and international brands compete on a global stage.
Clear answers about my SEO services, timelines, pricing, and how we drive results.
I offer end-to-end SEO: technical audits, keyword strategy, on-page optimization, content development, link building, and Google Business Profile optimization for local visibility.
I work with startups, SMEs, and growth-stage brands across industries — including e-commerce, retail, legal, real estate, hospitality, and B2B services.
Most clients see early wins within 3–6 months. Long-term SEO growth is cumulative, with stronger results over time as authority builds.
SEO pricing depends on goals, complexity, and market size. I offer flexible packages for local, national, and enterprise-level needs — with custom proposals created after a free strategy call.
Yes — I offer monthly retainers that include performance tracking, technical upkeep, fresh content, backlink acquisition, and regular reporting to ensure consistent growth.
I provide transparent reports with key KPIs — including traffic, rankings, conversions, and ROI. You’ll also have access to live dashboards and regular check-ins to review progress.
Looking to dominate local search, climb Google rankings, or build a long-term SEO strategy? I’d love to hear about your goals. Let’s explore how I can help you drive organic growth and deliver measurable results.