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Ready to Improve Your Google Ads?
Tell me what you want to improve: account structure, wasted spend, conversion tracking, landing pages, lead quality, or reporting.
Google Ads Consultant in Kenya Helping Businesses Improve Campaign Quality
I'm Abala Tom, a Google Ads consultant based in Nairobi. I help businesses across Kenya audit existing accounts, fix tracking gaps, reduce wasted spend, and manage campaigns built around real enquiries rather than clicks alone.
100+
Campaigns Launched
6+
Years in Performance Marketing
30+
Brands Supported
Google Ads Management Built Around Tracking, Waste Reduction, and Leads
I help businesses audit, restructure, and manage Google Ads campaigns with better tracking, clearer reporting, and stronger alignment between ads, landing pages, and real enquiries.
Meet Abala
Google Ads Consultant for Audits, Tracking, and Campaign Management
With 6+ years of experience in Google Ads and paid search, I help business owners see where budget is going, which clicks create enquiries, and what needs to change before more money is spent.
My work covers Search, Shopping, Display, YouTube, remarketing, conversion tracking, landing page alignment, and reporting that is easy to understand.
I'm also the founder of Tabala Digital Solutions , where we run performance-driven ad campaigns for brands across industries. Through HireAbala, I offer freelance consulting, hands-on execution, and campaign management for businesses ready to improve paid search performance.
I work with businesses on consultations, freelance projects, audits, campaign management, and growth retainers focused on visibility, qualified leads, and clearer reporting. Many Google Ads projects also benefit from SEO consultant in Kenya support, conversion-focused web design, and social media marketing strategy so the full funnel works together.
Need to understand what is wasting budget or blocking better leads?
Let's Talk Google Ads
Focus
Google Ads Consulting & PPC Strategy
Based in
Nairobi, Kenya
Direct Line
+254 726 706 749
Email
[email protected]
Google Ads Support for Tracking, Leads, and Budget Control
Practical support for Google Ads strategy, setup, tracking, campaign management, landing page alignment, and reporting so paid traffic is easier to judge and improve.
Campaign Strategy
Crafts scalable Google Ads strategies across Search, Display, Shopping, and Video.
Skilled in keyword research, targeting, and planning.
Builds high-performing account structures.
Policy & Troubleshooting
Resolves ad disapprovals, account suspensions, and billing issues.
Ensures full compliance with Google Ads policies and industry standards.
Keeps campaigns running profitably with minimal downtime.
Conversion Optimization
Specializes in landing page testing, user behavior analysis, and A/B experiments.
Uses GA4, Tag Manager, and heatmaps to identify friction points.
Refines pages to boost leads, sign-ups, and purchases.
Analytics & Reporting
Builds client-ready dashboards in Looker Studio and other tools.
Translates data into clear, actionable insights.
Links ad spend, conversions, and revenue with clarity.
Budget & Scaling
Allocates budgets with smart bidding and scaling methods.
Prevents overspend and inefficiencies with real-time optimizations.
Reviews budget allocation, pacing, and waste before spend increases.
Remarketing & Growth
Builds remarketing funnels across Search, Display, and YouTube.
Uses lookalike and custom audiences to expand reach.
Increases LTV through data-driven targeting.
Ready to find what is wasting spend and improve the next best thing in your Google Ads account?
Official Google Ads Certifications
Verified completion of Google's official certifications in Search, Shopping, Display, Video, Performance Max, and Analytics, proving full-stack proficiency across campaign strategy, data, and automation.
Google Search Ads Certification
Google-verified expertise in Search campaign strategy, spanning keyword architecture, bidding systems, ad formats, and Quality Score optimization.
Expert
Google Shopping Ads Certification
Certified proficiency in product feed optimization, Google Merchant Center setup, and smart bidding basics to improve product visibility and campaign clarity for ecommerce campaigns.
Expert
Google Video Ads Certification
Demonstrated mastery in YouTube campaign management, covering audience segmentation, creative optimization, and brand lift measurement for maximum reach and engagement.
Advanced
Performance Max / AI Certification
Certified in AI-driven campaign management, leveraging automation, audience signals, asset groups, and cross-channel optimization for scalable performance.
Expert
Google Display Ads Certification
Google-approved understanding of display targeting, creative formats, and automated bidding to build brand awareness and re-engage audiences effectively.
Intermediate
Google Analytics 4 Certification
Certified expertise in GA4 data analysis, including event-based tracking, custom reports, and data linking between GA4 and Ads to drive performance insights.
IntermediateEvery certification supports practical work across Google's ecosystem, from campaign setup and tracking to reporting and optimization.
Improving Google Ads Performance, Step by Step
A structured framework that connects ad spend to clearer tracking, better decisions, and stronger lead quality.
Google Ads Growth Framework
Each phase is designed to reduce waste, improve tracking, and keep campaigns compliant with Google policies.
Step 1
Audit & InsightsAccount Health Check
Full review of account structure, campaign settings, and tracking.
Troubleshoot disapproved ads, suspended accounts, and policy violations.
KPI: Establish account health baseline
Step 2
Strategy & RoadmapCampaign Planning
Translate goals into Search, Display, Shopping, and Video strategies.
Build a roadmap for audience targeting, bidding, and creative testing.
KPI: CPA and enquiry quality targets defined
Step 3
ExecutionLaunch & Optimization
Implement campaigns, conversion tracking, and A/B tests.
Optimize keywords, ad copy, and landing pages.
KPI: CTR, Quality Score, and Conversion Rate uplift
Step 4
Monitoring & ReportingPerformance Tracking
Build GA4 & Looker Studio dashboards for transparency.
Weekly monitoring to catch wasted spend or compliance issues early.
KPI: enquiries, spend, and conversion quality reviewed
Step 5
ScalingScale What Works
Double down on high-performing campaigns while cutting waste.
Expand into remarketing, YouTube, and international markets.
KPI: Sustained enquiry quality and budget control
Practical Google Ads Results: Examples
Examples of Google Ads projects focused on account structure, tracking, landing page alignment, and budget control.
E-commerce Store
Challenge: Rising costs and unclear enquiry quality.
Approach: Rebuilt Shopping structure, optimized feed & bids.
Result: Cleaner campaign structure, improved tracking, and clearer reporting.
Local Service Business
Challenge: High CPC limiting leads.
Approach: Geo narrowing, long-tail keywords, negative keywords.
Result: better keyword control, cleaner location targeting, and stronger lead review.
Account Recovery
Challenge: Suspension halted ad delivery.
Approach: Policy fix, ad copy rework, Google support escalation.
Result: Account reviewed, policy issues documented, and the appeal path clarified.
Why Work With Me: Google Ads That Deliver Results
A practical blend of strategy, optimization, and problem-solving, built to reduce waste, improve tracking, and make campaign decisions clearer.
Creative Meets Technical
Ads that convert.
Blends targeting precision with persuasive copy for higher CTR and engagement.
Profit-First Results
Optimized for return.
Cuts wasted spend, improves account clarity, and supports better budget decisions.
6+ Years Experience
Cross-industry expertise.
Managed paid search campaigns for e-commerce, B2B, healthcare, and local services.
Fixes What Breaks
Policy & compliance expert.
Resolves disapprovals, suspensions, and violations, fast.
Data That Drives Action
Beyond clicks.
Connects spend to conversions, sales, and LTV with clear reporting.
Scaling Local to Global
Scalable expertise.
Support can be scoped around small tests, active accounts, or larger campaigns that need cleaner structure.
Common Google Ads Project Scenarios
Examples of common Google Ads issues: wasted spend, unclear tracking, weak landing page fit, and account problems that need practical review.
Ecommerce PPC: Cleaner Shopping Campaign Structure
The account needed clearer Shopping structure, cleaner feed review, and reporting focused on useful enquiries instead of clicks alone.
Ecommerce Marketing Lead
Head of Growth, DTC Apparel Brand
Local Business Growth: Cleaner Local Campaign Targeting
The campaign needed tighter location targeting, better keyword control, and a cleaner path from search intent to contact.
Local Service Owner
Owner, Local Plumbing Business
Google Ads Account Review
The account needed a careful policy review, clearer documentation, and a practical appeal path before new spend decisions.
Marketing Lead
Marketing Lead, Tech Education Platform
Google Ads FAQs: Services, Budgets, and Tracking
Clear answers about my Google Ads services, budgets, troubleshooting, and how I deliver clearer campaign performance.
What does a Google Ads consultant in Kenya do?
A Google Ads consultant reviews your account, checks tracking, finds budget waste, improves campaign structure, tests ads, and helps turn paid traffic into useful enquiries. I support audits, setup, management, retainers, and freelance Google Ads execution.
What is included in a PPC audit?
A PPC audit reviews campaign structure, search terms, keywords, negative keywords, conversion tracking, landing page alignment, budget use, lead quality, policy issues, and reporting gaps. The goal is to show what should be fixed before more budget is added.
When should a business request a PPC audit?
Request a PPC audit if leads are too expensive, tracking is unclear, campaigns are spending without useful enquiries, or you are unsure whether your agency or internal team has structured the account correctly.
How long before I see results with Google Ads?
Google Ads can deliver traffic and leads immediately once campaigns go live. Optimization takes 2 to 4 weeks to stabilize performance and improve return.
How much budget do I need for Google Ads?
Budgets depend on your goals, industry competitiveness, tracking setup, and landing pages. After an audit, I will recommend a practical starting budget and explain what should be fixed before spend increases.
Can you fix suspended accounts or disapproved ads?
Yes, I specialize in resolving account suspensions, disapproved ads, and policy violations. I work directly within Google's guidelines to restore account functionality quickly and safely.
Do you help with conversion tracking?
Yes. I help set up and review Google Ads conversions, GA4 events, calls, forms, WhatsApp clicks, and landing page actions so reporting focuses on enquiries, CPA, lead quality, and sales signals, not only impressions or clicks.