I’m Abala Tom, a Google Advertising Expert with 6+ years’ experience helping brands turn ad spend into revenue. I focus on scalable campaigns, lower CPA, and results that drive real business growth.
Leading brands in Kenya and beyond trust me to maximize ad spend, generate high-quality leads, and turn paid advertising into real business growth.
With 6+ years in paid search and PPC management, I build campaigns that cut wasted spend, acquire customers profitably, and scale with confidence. My expertise spans Search, Display, Video, and Remarketing — powered by smart bidding, conversion tracking, and performance analytics to maximize return on ad spend and fuel sustainable growth.
Whether launching fresh campaigns or auditing existing ones, I use a conversion-first approach — refining audience targeting, testing ad creatives, and improving landing experiences so every dollar works harder and drives measurable results.
I'm also the founder of Tabala Digital Solutions , where we run performance-driven ad campaigns for brands across industries. Through HireAbala, I offer freelance consulting, hands-on execution, and campaign management for businesses ready to scale.
I’m open to full-time or contract Google Advertising Manager roles — leading strategy, managing budgets, and delivering measurable growth.
Ready to grow with Google Ads? Let’s optimize your campaigns for real results.
🚀 Let’s Talk Google AdsDeep expertise in strategy, execution, and optimization of Google Ads campaigns — built to maximize performance, eliminate waste, and drive real growth.
Crafts scalable Google Ads strategies across Search, Display, Shopping, and Video.
Skilled in keyword research, targeting, and planning.
Builds high-performing account structures.
Resolves ad disapprovals, account suspensions, and billing issues.
Ensures full compliance with Google Ads policies and industry standards.
Keeps campaigns running profitably with minimal downtime.
Specializes in landing page testing, user behavior analysis, and A/B experiments.
Uses GA4, Tag Manager, and heatmaps to identify friction points.
Refines pages to boost leads, sign-ups, and purchases.
Builds client-ready dashboards in Looker Studio and other tools.
Translates data into clear, actionable insights.
Links ad spend, conversions, and revenue with clarity.
Allocates budgets with smart bidding and scaling methods.
Prevents overspend and inefficiencies with real-time optimizations.
Manages budgets from $500 to $50,000+ monthly.
Builds remarketing funnels across Search, Display, and YouTube.
Uses lookalike and custom audiences to expand reach.
Increases LTV through data-driven targeting.
Let's fix what's broken, scale what works, and get more from your Google Ads.
Verified completion of Google’s official certifications in Search, Shopping, Display, Video, Performance Max, and Analytics — proving full-stack proficiency across campaign strategy, data, and automation.
Google-verified expertise in Search campaign strategy — spanning keyword architecture, bidding systems, ad formats, and Quality Score optimization.
Expert
Certified proficiency in product feed optimization, Google Merchant Center setup, and smart bidding strategies to maximize visibility and ROAS for ecommerce campaigns.
Expert
Demonstrated mastery in YouTube campaign management — covering audience segmentation, creative optimization, and brand lift measurement for maximum reach and engagement.
Advanced
Certified in AI-driven campaign management — leveraging automation, audience signals, asset groups, and cross-channel optimization for scalable performance.
Expert
Google-approved understanding of display targeting, creative formats, and automated bidding to build brand awareness and re-engage audiences effectively.
Intermediate
Certified expertise in GA4 data analysis — including event-based tracking, custom reports, and data linking between GA4 and Ads to drive performance insights.
IntermediateEvery certification represents verified expertise in Google’s ecosystem — from data to delivery, strategy to scale.
A structured framework that connects ad spend directly to revenue growth.
Each phase is designed to maximize ROI, reduce wasted spend, and keep campaigns compliant with Google policies.
Full review of account structure, campaign settings, and tracking.
Troubleshoot disapproved ads, suspended accounts, and policy violations.
KPI: Establish account health baseline
Translate goals into Search, Display, Shopping, and Video strategies.
Build a roadmap for audience targeting, bidding, and creative testing.
KPI: ROAS and CPA targets defined
Implement campaigns, conversion tracking, and A/B tests.
Optimize keywords, ad copy, and landing pages.
KPI: CTR, Quality Score, and Conversion Rate uplift
Build GA4 & Looker Studio dashboards for transparency.
Weekly monitoring to catch wasted spend or compliance issues early.
KPI: ROI and revenue growth reported
Double down on high-performing campaigns while cutting waste.
Expand into remarketing, YouTube, and international markets.
KPI: Sustained ROAS & profitable growth
Real, verifiable outcomes — click any card to view campaign proof (dashboards, creatives, or reports).
Challenge: Rising CPCs and weak ROAS.
Approach: Rebuilt Shopping structure, optimized feed & bids.
Result: +293% ROAS in 3 weeks, 67% drop in CPC, and 519+ conversions.
Challenge: High CPC limiting leads.
Approach: Geo narrowing, long-tail keywords, negative keywords.
Result: 60% lower CPC and better-quality leads.
Challenge: Suspension halted ad delivery.
Approach: Policy fix, ad copy rework, Google support escalation.
Result: Reinstated in 2 days; ads and revenue resumed.
A results-focused blend of strategy, optimization, and problem-solving — built to scale campaigns, reduce waste, and deliver measurable growth.
Ads that convert.
Blends targeting precision with persuasive copy for higher CTR and engagement.
Optimized for ROI.
Cuts wasted spend, improves Quality Scores, and scales ROAS across industries.
Cross-industry expertise.
Managed paid search campaigns for e-commerce, B2B, healthcare, and local services.
Policy & compliance expert.
Resolves disapprovals, suspensions, and violations — fast.
Beyond clicks.
Connects spend to conversions, sales, and LTV with clear reporting.
Scalable expertise.
From $500 startups to six-figure accounts — optimized for local and global growth.
Real business owners. Proven ROI. See how optimized Google Ads strategies drive growth—across ecommerce, local service, and SaaS.
We were bleeding budget on Shopping Ads. After restructuring the feed and bidding strategy, our ROAS jumped to nearly 3x in just three weeks.
We went from around 100 orders a month to over 500. The numbers don't lie.
Before the overhaul, we were paying over $6 per click with barely any calls. After tightening geo-targeting and refining our keyword strategy, our CPC dropped by more than half—and qualified leads increased.
Now we’re spending less and getting booked out faster. Exactly what we needed.
Our Google Ads account was suddenly suspended. We tried appealing but got nowhere. Within 2 days of bringing Abala in, the account was back online—fully compliant.
We didn’t just recover our ads—we recovered our daily revenue.
Clear answers about my Google Ads services, budgets, troubleshooting, and how I deliver measurable ROI.
I provide full campaign management: account setup, keyword research, ad creation, conversion tracking, bid management, remarketing, and performance optimization.
I work with SMEs, startups, and established brands across industries — including e-commerce, healthcare, professional services, and local businesses.
Google Ads can deliver traffic and leads immediately once campaigns go live. Optimization takes 2–4 weeks to stabilize performance and maximize ROI.
Budgets depend on your goals and industry competitiveness. I’ve managed campaigns from as little as $300/month to six-figure spends. After an audit, I’ll recommend the most efficient budget for your objectives.
Yes — I specialize in resolving account suspensions, disapproved ads, and policy violations. I work directly within Google’s guidelines to restore account functionality quickly and safely.
I set up accurate conversion tracking and dashboards in Google Ads + GA4. Reports focus on meaningful KPIs: leads, sales, CPA, and ROAS — not just impressions or clicks.
Whether you want to fix a suspended account, improve campaign performance, or scale your ads profitably, I’d love to hear about your goals. Let’s explore how I can help you reduce wasted spend and maximize ROI with Google Ads.
