I’m Abala Tom, a Social Media Marketing Specialist with 6+ years’ experience helping brands grow across Facebook, Instagram, LinkedIn, and TikTok. I focus on data-driven strategies, creative campaigns, and measurable results that build stronger customer relationships and boost revenue.
Businesses in Kenya and globally trust me to grow audiences, boost engagement, and turn social media into measurable business impact.
With 6+ years in social media strategy and campaign management, I help brands connect authentically, increase visibility, and convert engagement into customers. My expertise spans Facebook, Instagram, LinkedIn, TikTok — powered by creative content, audience insights, and performance analytics to maximize impact.
Whether building a new presence or scaling established accounts, I use a content-first, data-driven approach — tailoring messaging, testing creatives, and optimizing campaigns to drive stronger results across every platform.
I'm also the founder of Tabala Digital Solutions , where we run performance-driven social campaigns for brands across industries. Through HireAbala, I offer consulting, execution, and campaign management for businesses ready to grow online.
I’m open to full-time or contract Social Media Manager roles — leading strategy, managing campaigns, and delivering measurable growth.
Ready to grow with social media? Let’s build campaigns that connect and convert.
🚀 Let’s Talk Social MediaI help brands grow audiences, increase engagement, and turn social media into real business results — across both organic content and paid campaigns.
Develops content calendars tailored to brand goals.
Creates posts and stories that drive audience interest.
Aligns messaging with campaign objectives.
Designs and optimizes Facebook, Instagram & LinkedIn campaigns.
Focuses on lead generation, conversions, and ROAS.
Experienced with budgets from $500 to $20,000+.
Builds authentic relationships with followers.
Manages inboxes and comments with speed and tone.
Strengthens loyalty through daily interaction.
Tracks performance in Meta, LinkedIn & TikTok dashboards.
Turns metrics into clear, actionable insights.
Measures reach, audience behavior, and campaign effectiveness.
Scales presence across Facebook, Instagram, TikTok & LinkedIn.
Leverages influencer partnerships, collaborations, and platform trends.
Drives long-term brand awareness and customer expansion.
Builds custom personas and audience segments.
Uses interests, behaviors & demographics to refine targeting.
Aligns content and campaigns with ideal customer profiles.
Let’s build your social presence, create content that connects, and run campaigns that convert.
A practical, results-driven workflow that turns social media activity into brand visibility, engagement, and sales.
From discovery to scaling, my approach blends data, creativity, and consistency to make every post and campaign count.
Dive into your existing profiles, competitors, and content to spot gaps and quick wins.
Measure engagement quality, follower trends, and messaging consistency.
KPI: Clear baseline of where the brand stands
Turn business objectives into a content calendar and ad strategy.
Decide which stories to tell, where to post them, and how to reach the right audience.
KPI: Documented roadmap with growth and engagement goals
Create and publish scroll-stopping content (posts, reels, carousels, stories).
Launch paid campaigns across Facebook, Instagram, LinkedIn, or TikTok with optimized targeting.
KPI: Rising engagement and lower cost per action
Track daily performance with Meta Business Suite, TikTok Ads Manager, and LinkedIn Analytics.
Adjust creative, targeting, or spend in real time to stay ahead.
KPI: Weekly reports tied directly to leads, conversions, and revenue
Boost top-performing content with ads and collaborations.
Extend reach with lookalike audiences, influencer partnerships, and cross-channel campaigns.
KPI: Sustained follower growth, higher brand mentions, and predictable ROI
Real campaigns where content + strategy turned into engagement, leads, and sales.
Challenge: Low engagement and poor ROI on Facebook ads.
Approach: Redesigned creatives, tested multiple audiences, and optimized ad placements.
Result: +300% increase in engagement and steady sales lift in 60 days.
Challenge: Brand awareness was weak, digital presence almost non-existent.
Approach: Built a content strategy around industry trust + LinkedIn lead-gen ads.
Result: 4x more leads and stronger credibility with decision-makers.
Challenge: Organic posts had low reach, and sales from Instagram were minimal.
Approach: Mixed influencer collaborations with Instagram shop integration and retargeting ads.
Result: +150% uplift in online sales and rapid follower growth.
A powerful mix of creative storytelling, data-driven strategy, and platform expertise — built to grow communities, generate leads, and turn engagement into measurable business results.
Content that connects.
Blends visuals, copy, and trends to craft posts that resonate and engage audiences.
Results over vanity metrics.
Focused on conversions, leads, and revenue — not just likes and shares.
Cross-platform strategies.
Experienced in Facebook, Instagram, LinkedIn, TikTok, and X — tailored for each audience.
Handles the tough stuff.
Manages crises, negative comments, and brand reputation with professionalism.
Beyond vanity metrics.
Turns analytics into strategies that grow reach, engagement, and conversions.
From local to global.
Builds loyal audiences and engaged communities that fuel long-term brand growth.
Clear answers about my social media management services, content creation, paid ads, timelines, and how I measure results.
I manage end-to-end social media: content strategy, post creation, scheduling, community engagement, influencer collaborations, paid campaigns, and analytics reporting.
I support startups, SMEs, and established brands — across industries like e-commerce, health, B2B, logistics, and lifestyle — tailoring strategies to their goals and audience.
Organic growth takes consistency, with visible improvements in engagement and reach often seen within the first 1–3 months. Paid campaigns can generate immediate traffic and leads once live.
Ad spend depends on industry and objectives. I’ve managed campaigns from $200/month for small businesses to multi-thousand-dollar budgets for larger brands. After an audit, I’ll recommend a budget that balances reach with ROI.
Yes — I provide community management and brand protection, including handling negative feedback, crisis response, and maintaining a positive brand image across platforms.
I deliver clear reports with engagement, reach, lead generation, and ROI metrics. Insights focus on business impact — conversions, followers, and audience growth — not just vanity likes.
Social media isn’t just about posting — it’s about building relationships that convert. I help brands tell better stories, spark real conversations, and design strategies where every post, reel, or campaign ties back to growth.
If your social feels like it’s just “active but not effective,” let’s change that together.