I’m Abala Tom, a Web Design & Development Strategist with 6+ years of experience creating high-performing, SEO-optimized, and conversion-driven websites for startups and growing brands. Every site I build is crafted to load fast, rank high, and convert visitors into customers.
I help startups, agencies, and brands build fast, conversion-optimized websites that drive sales, trust, and visibility — turning visitors into customers through clean design, SEO strategy, and user-first experiences.
With 6+ years in web design, development, and digital strategy, I create high-performing websites that balance aesthetics, performance, and conversion goals. From UI/UX planning to technical SEO implementation, I help brands build online platforms that grow with their business.
My approach blends design psychology, AI search optimization (AISO), and SEO best practices — ensuring your site ranks well on Google while engaging users and converting intent-driven traffic into measurable results.
As the founder of Tabala Digital Solutions , I’ve led the creation of websites that integrate seamlessly with marketing automation, Google Ads, and SEO strategy. Through HireAbala, I also offer freelance consulting and full-stack web project management for businesses ready to scale their online presence.
I’m open to Web Design Manager, Website Optimization Lead, or Digital Experience Strategist roles — helping companies build digital experiences that are fast, search-friendly, and conversion-focused.
Ready to turn your website into a growth engine? Let’s build it right.
🌐 Let’s Talk Web DesignI build SEO-friendly, conversion-focused websites that engage visitors, drive leads, and grow your business online. From UX/UI design to responsive development, every project is optimized for performance and scalability.
Crafts user-centered designs for websites and apps.
Focuses on intuitive navigation, clear CTAs, and engagement.
Ensures visitors enjoy a seamless experience on any device.
Builds responsive, high-performance websites.
Skilled in HTML, CSS, JavaScript, Next.js, React.
Ensures fast load times and error-free functionality.
Implements on-page and technical SEO to boost organic visibility.
Optimizes for speed, schema, and structured data.
Designs sites with search intent and conversions in mind.
Plans content for engagement and SEO.
Guides blogs, landing pages, and CTAs for conversions.
Ensures content aligns with brand voice and user intent.
Uses analytics, heatmaps, and A/B testing to improve performance.
Refines landing pages and user flows to boost leads and sales.
Tracks KPIs to ensure measurable results.
Designs websites that grow with your business.
Optimizes for speed, mobile-first experience, and future expansion.
Ensures infrastructure supports high traffic and conversions.
Let’s build a website that converts, ranks, and grows your business.
A structured workflow that ensures your website converts visitors,
Each phase focuses on user experience, performance, SEO, and conversions to deliver websites that drive measurable results.
Understand business goals, audience, and competitors.
Identify user intent, pain points, and opportunities.
KPI: Clear project roadmap and target metrics
Create sitemap, navigation, and wireframes.
Plan SEO-optimized content, CTAs, and user flows.
KPI: UX clarity and SEO-ready structure
Develop responsive, fast-loading, and SEO-friendly websites.
Implement modern UI/UX, CMS setup, and custom features.
KPI: Fully functional, visually engaging website
Test performance, responsiveness, and cross-browser compatibility.
Launch website with SEO, analytics, and tracking configured.
KPI: Smooth launch with zero errors
Analyze user behavior, conversions, and SEO metrics.
Optimize design, content, and features for better engagement and lead generation.
KPI: Increased traffic, leads, and conversion rate
Verified results — click any card to view project proof (current design, screenshots, and metrics).
Challenge: Outdated website reducing bookings and user engagement.
Approach: Full redesign, mobile-first UX, booking flow optimization, and speed enhancements.
Result: +45% increase in bookings within 6 weeks, improved load speed, and lower bounce rate.
See the Current Design Visit Live SiteChallenge: Low conversion rate, slow load times, and unclear user journey.
Approach: New landing page design, UX/UI improvements, mobile responsiveness, and performance optimizations.
Result: +62% conversion rate and 35% faster page speed, with better lead quality.
See the Current Design Visit Live SiteChallenge: Low engagement, weak product presentation, and poor checkout flow.
Approach: UX/UI redesign, product storytelling, e-commerce setup, and optimized checkout process.
Result: +70% product page engagement and significant sales uplift within 8 weeks.
See the Current Design Visit Live SiteA human-first, conversion-focused approach — creating websites that engage users, generate leads, and scale your business.
Intuitive & engaging.
Designs that guide users effortlessly, improve engagement, and increase conversions.
Fast-loading websites.
Optimized for page speed, mobile responsiveness, and reduced bounce rates.
From clicks to leads.
Optimized landing pages, clear CTAs, and seamless user journeys to increase ROI.
Fixes broken sites.
Resolves UX issues, slow load times, or outdated CMS setups quickly.
Measure & optimize.
Uses analytics to track user behavior, conversions, and site performance for continuous improvement.
Grow with your business.
Flexible, modular designs that can adapt as traffic, products, or services expand.
From eCommerce to education, health, and activism — we create websites that turn visitors into customers and ideas into measurable growth.
“Before the redesign, our listings were buried and clients rarely completed contact forms. The new site improved navigation, mobile performance, and trust with high-quality visuals.”
The result: 45% more property inquiries within the first month after launch.
“Our wellness store’s bounce rate was high and users abandoned carts often. After the UX/UI overhaul, customers interacted longer and checkouts doubled.”
70% growth in engagement and better returning customer rates followed in just two months.
“Our platform looked outdated and wasn’t capturing leads effectively. The new interface and conversion-optimized layout made a world of difference.”
Within 8 weeks, course signups rose 55% and the bounce rate dropped significantly.
“We wanted a site that inspired action, not just clicks. The design emphasized storytelling and clear donation flows, helping us engage supporters better.”
We achieved an 80% increase in newsletter signups and new donor registrations.
Clear answers about my website design, UX improvements, landing page optimization, and conversion-focused strategies.
I provide full web solutions: website redesign, landing page creation, e-commerce setup, UX/UI optimization, mobile responsiveness, performance speed improvements, and CRO (conversion rate optimization).
I work with SMEs, startups, and established businesses across industries — including vacation rentals, health & wellness, e-commerce, and service-based companies.
Website performance improvements are often noticeable immediately after launch (load speed, responsiveness). Conversion-focused results typically stabilize in 4–6 weeks after optimization and A/B testing.
Costs depend on the project scope and complexity. Simple landing pages start lower, while full website redesigns with e-commerce and CRO can range higher. After understanding your goals, I’ll provide a clear quote tailored to your needs.
Absolutely. I specialize in auditing sites for UX, speed, mobile responsiveness, and conversion bottlenecks. Based on the findings, I implement redesigns, page optimizations, and layout improvements to maximize results.
I implement proper analytics, heatmaps, and conversion tracking to measure engagement, bounce rates, page speed, leads, and sales. Reports are clear, actionable, and focused on measurable ROI.
Whether you want to upgrade your website, launch a new landing page, or improve user experience and conversions, I’d love to hear about your project. Let’s explore how I can help you create a site that drives engagement, leads, and measurable growth.
