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Abala Tom – Digital Growth Strategist

I Convert Clicks Into Clients — With

I craft performance-driven digital campaigns that turn traffic into sales and brands into market leaders. From Google Ads and SEO to social media strategy and high-converting websites, every move is built around one goal — measurable business growth.

Trusted by startups and established brands to deliver real ROI through precision targeting, creative strategy, and data-driven execution.

6+ Years in Digital Growth
100+ Campaigns Launched
30+ Brands Transformed

Who I Help — and How

Ambitious brands in Kenya and beyond trust me to transform clicks into customers, campaigns into revenue, and digital presence into measurable growth.

Abala Tom – Web Design Manager & UX/UI Strategist
Meet Abala

Maximizing Digital Traffic for Leads, Revenue & Growth

With over 6 years of proven results in digital strategy, I help startups and growing brands attract the right audience, convert high-quality leads, and scale consistent revenue through data-driven Google Ads campaigns, high-impact SEO strategies, growth-focused social media marketing, and high-converting websites — all optimized for measurable ROI and long-term brand growth.

From early-stage startups to established enterprises, I create measurable, scalable growth systems. Every campaign and website is optimized for conversion, engagement, and ROI — no guesswork, just results.

I’m the founder of Tabala Digital Solutions, a boutique agency empowering growth-minded brands to scale globally. On HireAbala, I offer strategic consulting, freelance execution, and website development for clients ready to grow fast — and I’m also open to full-time or contract opportunities where I can help drive digital growth at scale.

Ready to accelerate your digital growth? Let’s build your results-driven strategy together.

Work with me
Name Abala Tom
Location Nairobi, Kenya

Digital Growth Services

I help startups and scaling brands leverage their digital presence to generate more traffic, leads, and conversions.

Solutions That Drive Growth

Each service is built to attract the right audience, convert leads, and scale performance over time.

Digital Strategy & Consulting

Aligns goals with strategy to drive growth.
Converts data into actionable plans that improve engagement and link traffic directly to revenue.

Google Ads & Performance Marketing

Converts ad spend into leads and sales.
Drives ROI using smart bidding, audience targeting, and conversion tracking across Search, Display, and YouTube.

Front-End Web Design

Builds fast, conversion-ready websites.
Designs responsive, SEO-optimized sites that engage visitors and convert traffic into customers.

SEO & Content Strategy

Boosts visibility and organic growth.
Grows traffic using audits, content clusters, and local SEO to rank and convert consistently.

Digital Toolbox

Tools and platforms I use to deliver measurable growth across Ads, SEO, Web, and Social Media.

Strategic Planning

Frameworks: SWOT, OKRs, customer journeys.
Drives business growth with clear, data-backed roadmaps.

Advanced

Google Ads (PPC)

Tools: Google Ads Manager, GA4, Looker Studio.
Delivers ROI with smart bidding, segmentation, and tracking.

Expert

SEO & Analytics

Tools: SEMrush, Ahrefs, Search Console, Google Business Profile.
Grows traffic through audits, clustering, and local SEO.

Advanced

Paid & Organic Social

Tools: Meta Ads, TikTok, LinkedIn, Hootsuite, AgoraPulse.
Builds audiences and engagement across key platforms.

Advanced

Content Creation

Tools: Canva, CapCut, VEO3, ChatGPT, Jasper AI.
Creates high-converting content using AI workflows.

Expert

Web Development

Tools: WordPress, Wix, Webflow, VS Code, GitHub.
Builds responsive, UX-optimized sites with clean code.

Advanced

Ready to put this expertise to work?

Portfolio

Results-driven work across web development, Google Ads, SEO, and social campaigns — each project solving real business problems through smart execution and digital insight.

Web Design & Development

Pharmaceutical Wholesaler Website (Kenya)

Designed and developed a user-friendly, responsive website tailored for a pharmaceutical wholesaler, focusing on streamlined product browsing, easy order placement, and secure customer management.

Google Ads

Medical Supplier Ad Campaign (Kenya)

Executed a high-ROI Google Ads campaign for a medical supplier, boosting conversions by 35% on a modest $10/day budget through targeted audience segmentation and ad copy optimization.

Social Media Marketing

Facebook Health Supplement Campaign (USA)

Designed and optimized targeted Facebook ads for a US-based health supplement, driving strong engagement and increased sales through precise audience segmentation and compelling creative assets.

SEO

SEO Strategy for Travel Company (France)

Implemented an SEO strategy focused on local search, schema markup, and AI-driven optimizations to enhance organic visibility and attract high-intent travelers.

Web Design & Development

Health Supplement Website (USA)

Designed and developed a modern, responsive website for a U.S.-based health supplement brand. The project focused on clean design, user-friendly navigation, and optimized product presentation to enhance credibility and drive conversions.

Social Media Marketing

Freight Forwarding Company (Qatar)

Remotely planned and executed targeted social media campaigns on Facebook and Instagram, enhancing brand visibility and lead generation through tailored content, strategic scheduling, and audience-specific engagement tactics.

Got a project in mind?

Client Testimonials

What partners say after collaborating on growth-focused strategy, ads, SEO, social media and digital builds.

Google Ads That Actually Converted

Abala launched and managed our Google Ads account from scratch. In less than a month, we saw a 4x ROAS on a tiny budget.

His campaign structure, testing logic, and conversion tracking were on point. It felt like having a performance marketer on our team.

Brian Otieno

Co-Founder, Logistics Startup

Fast, Beautiful, Functional Website

We needed a quick turnaround on a new site. Abala handled everything—structure, UX, SEO-ready markup—and it loads in under 2 seconds.

His dev skills are matched by his understanding of how to make a site convert. Best of both worlds.

Emily Reyes

Founder, Eco Brand

Social Content That Hit 100K+ Views

The reels strategy Abala built for us exploded—one video hit 110K views in the first week. And the leads started coming in.

He understands platform behavior and trends, not just content creation. Smart, strategic, and outcome-focused.

Wanjiku Kamau

Marketing Director, Retail Chain

Traffic, Engagement, and Growth

From SEO fixes to schema to analytics—Abala improved our rankings and clarified what was working. It wasn’t fluff; it was strategic.

Our traffic is up 78%, and we’re finally seeing traction from content we didn’t realize had potential. Game-changer.

Markus Feldman

E-commerce Business Owner

Frequently Asked Questions

Everything you need to know about working with me — from services and pricing to support and timelines.

What services do you offer?

I specialize in website design, SEO, Google Ads, social media marketing, and Google Business Profile optimization. Whether you need a one-time setup or full-scale digital strategy, I’ve got you covered.

Who do you typically work with?

I partner with startups, solo entrepreneurs, and SMEs — particularly in service industries. I’ve successfully worked with law firms, medical suppliers, consultants, real estate agents, and hospitality brands.

Do you offer ongoing support and maintenance?

Yes. I provide monthly support packages that include website updates, SEO audits, ad campaign management, GBP optimization, and performance reporting. Choose a plan that fits your goals and budget.

How much do your services cost?

Pricing depends on the scope of your project. Web design starts from KES 30,000 and includes free domain + hosting for the first year. I provide a custom quote after a free strategy call.

How long does a typical website project take?

Most sites are completed within 1–3 weeks depending on complexity, features, and content readiness. Need it faster? Rush options are available on request.

Can I see examples of your work?

Absolutely. Visit the Portfolio section to explore featured projects. For industry-specific case studies or detailed performance metrics, feel free to get in touch.

Your Next

Looking to improve your online presence, run smarter ads, or launch a bold new project? I work with brands ready to grow and make an impact online. Let's have a conversation and explore how I can support your goals.

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